About

ONE TO TEN® is a card game created by Aiden Ellero (under his personal brand: ELLERO) in August 2023 while working in school care. "I wanted to inspire and support the children to come up with their own games through project-based learning activities. I made ONE TO TEN® at home over a few weeks, then I shared it with the children and their families. They didn't want to stop playing! I proceeded to develop the game further in my own time before pitching it in-stores in November."

"I launched a Kickstarter crowdfunding campaign in early 2024 to help expand the game's reach internationally. The campaign was successfully funded, reaching 218%, exceeding my funding goal by more than 2x times. This enabled the game to reach a wider audience and it has now become a hit card game for families and board-gamers around the world."

Not only did Aiden's campaign reach it's funding goal, a US-based publisher reached out, offering a job and a publishing deal. "Although I decided not to do the publishing deal for ONE TO TEN®, the publisher asked me to design a new game instead, and more projects will be on the way."